![Building A Marketing Plan That Stands The Test of Time [Episode #112]](https://s3.castbox.fm/21/08/00/58f9112da3a9fc4caeeda118d380382d35_scaled_v1_400.jpg "Building A Marketing Plan That Stands The Test of Time [Episode #112]")
Building A Marketing Plan That Stands The Test of Time [Episode #112]
Update: 2024-04-11
Description
Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook:
Why pushing conversions too hard can have negative brand, and even SEO, consequences
The impact of brand marketing on your performance marketing
Why you need to value positive sentiment during the conversion & purchasing process
Tune in as Stephanie Pryor and Mordy Oberstein push the envelope and try to push performance marketers to the dark side! (AKA brand marketing)
Why pushing conversions too hard can have negative brand, and even SEO, consequences
The impact of brand marketing on your performance marketing
Why you need to value positive sentiment during the conversion & purchasing process
Tune in as Stephanie Pryor and Mordy Oberstein push the envelope and try to push performance marketers to the dark side! (AKA brand marketing)
Comments
In Channel
![Where Does SEO Stand With Links? [Episode #120]](https://s3.castbox.fm/f3/55/d7/f13fd4cb7eaebb0a3a9a5905a6079a563d_scaled_v1_400.jpg "Where Does SEO Stand With Links? [Episode #120]")
![Why Small Businesses Also Need Brand Marketing [ Episode #119]](https://s3.castbox.fm/60/17/92/824e9e56d6e0376fabf885e90b7b58cd53_scaled_v1_400.jpg "Why Small Businesses Also Need Brand Marketing [ Episode #119]")
![The Value of SEO In the AI & Modern Web Era [Episode #118]](https://s3.castbox.fm/c9/6c/5b/f596ffbb5ee6ba6bbc8743df58f22264b4_scaled_v1_400.jpg "The Value of SEO In the AI & Modern Web Era [Episode #118]")
![What Content Should SMBs Focus On? [Episode #117]](https://s3.castbox.fm/f7/a7/da/0b5dca24ba76648664bd60c2148c8a43ae_scaled_v1_400.jpg "What Content Should SMBs Focus On? [Episode #117]")
![Women in Tech: Where We're at in 2024 [Episode #116]](https://s3.castbox.fm/b6/45/4f/fd21ce6d4c4e787cc9361271d76f459d82_scaled_v1_400.jpg "Women in Tech: Where We're at in 2024 [Episode #116]")
![Top Content Myths SEOs Should Be Aware of [Episode #115]](https://s3.castbox.fm/05/58/27/9477df4fbd6c43da376904192595606503_scaled_v1_400.jpg "Top Content Myths SEOs Should Be Aware of [Episode #115]")
![The Mindset to Grow Your SEO Career [Episode #114]](https://s3.castbox.fm/7f/12/52/1a23a19673289d2df4b9c7cc0a7674375e_scaled_v1_400.jpg "The Mindset to Grow Your SEO Career [Episode #114]")
![How SEO Agencies Can Create Client Satisfaction [Episode #113]](https://s3.castbox.fm/f3/df/fb/12dbe86a8c037515a9c5bf7d4f840fcc3d_scaled_v1_400.jpg "How SEO Agencies Can Create Client Satisfaction [Episode #113]")
![Is E-E-A-T A Ranking Factor? [Episode #111]](https://s3.castbox.fm/2b/09/d7/e0411868fee3410397721ecb52e9360962_scaled_v1_400.jpg "Is E-E-A-T A Ranking Factor? [Episode #111]")
![How to Make SEO Accessible [Episode #110]](https://s3.castbox.fm/77/6d/92/8c9eb5cbe890571d82c3c68229112387ea_scaled_v1_400.jpg "How to Make SEO Accessible [Episode #110]")
![Why SEOs Need to Know Marketing [Episode #109]](https://s3.castbox.fm/90/b1/43/a3040fd288852627194d68afd119af40b2_scaled_v1_400.jpg "Why SEOs Need to Know Marketing [Episode #109]")
![How Not To Market Your SaaS Product [Episode #108]](https://s3.castbox.fm/0b/e7/d2/ccef1a7e71bea40121ccc363bec965205a_scaled_v1_400.jpg "How Not To Market Your SaaS Product [Episode #108]")
![SEO Testing: How to Do It & Sell It to Clients [Episode #107]](https://s3.castbox.fm/1c/2f/44/3e01d988520076ee8ad2e4d7198e8454b9_scaled_v1_400.jpg "SEO Testing: How to Do It & Sell It to Clients [Episode #107]")
![The Impact of AI on SEO Tools and Beyond [Episode #106]](https://s3.castbox.fm/5f/08/82/2d16c6275fa4a6e9d6a9d73937c16049bd_scaled_v1_400.jpg "The Impact of AI on SEO Tools and Beyond [Episode #106]")
![Is the Helpful Content Update Defective? [Episode #105]](https://s3.castbox.fm/a6/08/d0/01e6fd22b0413e2f590b8cd5e90453c528_scaled_v1_400.jpg "Is the Helpful Content Update Defective? [Episode #105]")
![Like It or Not, SEO Requires Critical Thinking [Episode #104]](https://s3.castbox.fm/2e/5d/53/d713d319743af2d2a6c5b5f73856a94c79_scaled_v1_400.jpg "Like It or Not, SEO Requires Critical Thinking [Episode #104]")
![Driving SEO Knowledge with Honest SEO Conversations [Episode #103]](https://s3.castbox.fm/3f/76/15/bf8e1815e27a7718458bcb0cc25b90be92_scaled_v1_400.jpg "Driving SEO Knowledge with Honest SEO Conversations [Episode #103]")
![What Does 'Discovered - Currently Not Indexed' Mean About Your Pages? [Episode #102]](https://s3.castbox.fm/a5/03/b4/04e94d0dad1e2913b754e0cda5af8a883d_scaled_v1_400.jpg "What Does 'Discovered - Currently Not Indexed' Mean About Your Pages? [Episode #102]")
![Should Google Be More Transparent? [Episode #101]](https://s3.castbox.fm/6f/d2/b8/0b9c012c6344dec7e7ec337b5245da30f2_scaled_v1_400.jpg "Should Google Be More Transparent? [Episode #101]")
Download from Google Play
Download from App Store
United States00:00
00:00
x
